THOUGHT LEADERSHIP, PR, WRITING
As part of a brand-enhancing campaign, a series of thought leadership pieces were conceived, placed and written for the president of SAP's mobile communications business.
The campaign centered on breakthroughs in mobile communications in Africa, made possible through the types of services SAP provides. The campaign, which included an owned content campaign in Forbes, reflected deep research and domain expertise.
RESEARCH, COPYWRITING, SOCIAL MEDIA
CSBK, a Clinton, NJ-based, FDIC-insured, publicly traded bank, needed to engage with Millennials and drive customer acquisition after opening a new branch office in Hoboken.
The response was a multi-faceted, integrated marketing campaign comprising research, digital design, email marketing, social media, website analytics and event marketing support.
INTERNAL, EXTERNAL COMMUNICATIONS, PR, CRISIS, PARTNER COACHING
McDermott Will & Emery is a premier international law firm with a diversified practice comprising more than 1,000 lawyers. CMO Unleashed team experience includes an extended relationship as agency of record, working closely with the firm chair and senior partners to create measurably improved visibility for the firm's New York office.
CMO Unleashed founder Brian Hickey was global Director of Communications and Public Relations for AmLaw 100 firm Orrick. Our law firm practice includes working closely with numerous national and global firms, including Hogan Lovells, NautaDutilh, Allen & Overy, Maples, Gide, and others.
RESEARCH, CONTENT, PR
Award-winning technology provider Gravitas combines industry expertise, scalable cloud infrastructure and services to provide real-time operational excellence to alternative investment management firms.
We applied our journalistic discipline and subject matter expertise in private cloud technology and institutional asset management to provide concept, research, writing and editing services for a white paper on the competitive advantages of "co-sourcing."
SOCIAL, WEBSITE, CONTENT DEVELOPMENT
Tenth Avenue Holdings, which operates, acquires, and invests in privately and publicly held businesses, including commercial and residential real estate, was ready to re-assert its position in the marketplace.
The requirements included a revitalized social profile and renewed website with content reflecting TAH's contrarian positioning and long-term view. This came through in all aspects of the engagement, from concepts to image development to the relaunch of the site.
POSITIONING, CONTENT DEVELOPMENT, PR
Guggenheim Investment Advisors, a subsidiary of Guggenheim Partners, was created to serve ultra high-net-worth investors. Our work comprised competitive research, markeplace positioning, and messaging.
A media relations program drew on Nobel Prize laureate Daniel Kahnemann, an advisor to GIA and creator of behavioral finance. The strategy produced effective Owned and Earned content, including brand-enhancing press exposure in the FT and other outlets.
BRANDED CONTENT STRATEGY, CONTENT
CMO Unleashed conceived, developed and executed branded content strategy programs for the Washington Post's native advertising group, BrandStudio. This included research, interviews, writing and editing of content programs for a variety of multi-part campaigns.
RESEARCH, POSITIONING, BRAND LAUNCH, PRESENTATION, PARTNER COACHING
The legendary Wall Street firm Lazard required a brand relaunch for a new investment platform aimed at ultra-high-net-worth investors.
Our work spanned the gamut, from competitive research, positioning and messaging to creating a new investor presentation, coaching key partners. Deep domain expertise in asset management and how to connect with high-net-worth audiences was essential to this relaunch.
IR, ROADSHOW, PRESENTATION COACHING
Vishay Intertechnology is one of the world’s largest manufacturers of discrete semiconductors and passive electronic components, serving virtually every major market sector, including industrial, transportation, consumer, and defense.
Our work for Vishay stemmed from the need for a revitalized, refreshed positioning for it's investor-facing presentation. The project included executive coaching and optimizing IR communications materials and processes.